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I’ll pay 40 cents to avoid all the advertising on Modern Family.” What technology has done is it’s liberated consumers, who’ve said, “You know what? I’ll pay 12 cents to avoid advertising on a podcast.

So that’s two or three cents. This is what media has been doing forever - media thinks that you’re just a fucking loser, in the sense that you’re willing to endure this shit for two or three cents. Galloway: If you’re lucky in podcasting, you get ads at a CPM of $20 or $30, meaning that for every thousand people that show up, an advertiser will pay 20 bucks. There’s going to continue to be advertising on it. Swisher: But there’s advertising on Rogan’s podcast. The old trend it reflects is that advertising sucks and anyone with any money is figuring out a way to opt out of advertising. Galloway: This is a big deal, and it reflects a couple interesting trends, some old, some new. What’s the deal? What is our future? What is the future of podcasting, et cetera, et cetera, et cetera? Swisher: He didn’t get a Webby, but he got the $100 million.

Oh no, wait, that’s the guy who sold to Spotify. But at the same time we’re getting this award, Joe Rogan signs a multiyear licensing deal with Spotify and gets allegedly $100 million. Which means the fancy people like us and the real people like us. Kara Swisher: Pivot won two Webby recognitions for Best Business Podcasts: the people’s choice and the actual judging. $100-plus million. On the latest Pivot podcast, Kara Swisher and Scott Galloway discuss why it made sense for Spotify to pay so much and what the purchase means for the future of a medium. On Wednesday, music-streaming giant Spotify announced that it was acquiring the exclusive rights to Joe Rogan’s podcast - consistently one of the most popular (and controversial) over the last several years - for the princely sum of

It was the deal that shook the podcast world.

Spotify joe rogan rogan spotifyshawbloomberg